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MARKETING

Marketing Management is the development and establishment of marketing systems and facilities that in turn create, develop and communicate brand identity to generate profitable demand.

MARKETING

MANAGEMENTPROGRAM

MARKETING MANAGEMENT program

​​​Xecology Marketing Program contains the KNOW HOW of building marketing systems and facilities to gain strategic marketing capability.

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​​The marketing systems and facilities to impinge on profitable markets and generate demand includes the following sections; 

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  • Market Intelligence (research, intelligence, product / service development),

  • Advertising, promotions, sales,

  • Logistics management, distribution networks,

  • PR and client relations;

 

These facilities form the corporation's ability to understand and serve it's markets. ​Xecology designs, develops, the system,  the business processes to ensure clean, reliable, stable, elastic and fast marketing operations, allowing the company to respond to changes and developments in the market.

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Promotional Actions of an Organisation​

 

An ideal organisation persistently promotes itself and ensures that it undertakes activity that contributes to the successful promotion of the company, it's brand, product and activity.

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We develop programs to bring organisations to effectively promote themselves,  knowing who they are, what they do, the results they deliver; in clear, concise communication that delivers impact and generates demand. ​​

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Effectively Impacting Markets​

The world is changing rapidly as it spends it's time on digital media that has now become the primary method to reach an audience, as audiences use digital media to access culture, arts, fashion, politics and economics. 

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Marketing has to far more intelligent in reaching the right people, in the right numbers, with the right message, that connects with people and inspires. Marketing, bridging the gap between a corporation and it's audience, should lead the public to a better performance in life or business. ​

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This brings us to the organisation and its overall strategy.  

THE MARKETING PLAN

The Marketing Plan

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Xecology's Marketing Plan for clients aims for customer loyalty and brand equity among target customers, and achieves the firm's marketing and financial objectives.

 

includes the alignment between, market intelligence with internal business intelligence to ensure preparation for effective performance and delivery by design and implementation of business processes.   

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The Xecology Marketing Plans objectives is to determine the following; 

 

CORPORATE VISION

The company's mission statement or long-term strategic vision.

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CORPORATE SUMMARY

with an attached compilation of market intelligence; Identification exact, key target markets that will achieve and benchmark success; Awareness of the competitive environment.

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RESEARCH AND DEVELOPMENT

Through the analysis and evaluation of internal and external intelligence, marketable assets of an organisation are researched, developed, become oriented and aligned to the exact needs and wants that will resolve specific problems, for a specific target market. 

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REVENUE

Revenue growth through effective pricing through; Research, testing and the optimization of revenue management for profit.  

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PROMOTION

Formulation of strategy to increase market share through efficient promotion (including the design, copywriting, testing of adverts and promotions); Analysis of the required marketing investment and expected returns.​​​

BRAND DEVELOPMENT

The Brand Audit​

The Xecology brand audit includes an assessment and analysis of the following; 

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  • Review of market intelligence  (target market, product spec, pricing economics).   

  • Brand presence, influence and performance.  

  • Competitive position and market capture. 

  • Organisational performance (quality, distribution and delivery). 

  • Economic trends determing external threats and opportunities.

  • Client and customer relations management

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Compared to other audits, Xecology incorporates greater expansive knowledge and awareness of organisational operations and has the ability to align and co-ordinate the  organisational departments.

MARKETING STRATEGY

Strategic Marketing model design

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Using the compiled data described above, we now have the following; 

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  • A marketing plan

  • A brand audit

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The following are the objectives used by Xecology to establish a marketing strategy;

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  • The problems the market is facing and what it needs and wants to resolve.

  • We understand what the competition is, or isn't doing.  

  • The size, location and demographics of the market. 

  • Development of research and innovation models to develop strong differentiation in brand, products and services that generate strong potential demand. 

  • The financial investment required and profit potential. 

  • The financial model for pricing, potential sales and profits (ROI).

  • The structure of the marketing operations

  • Contingency to address economic and competitive threats  

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The purpose is to establish the leadership, trust and attention of markets that maintain contact for inspiration, solutions and aspirations.

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Strategic Brand development​

Strategic Brand Programming will target the following factors;  

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  • Innovation; research and discovery

  • Marketing Assets (Logo, Symbols, website). 

  • Media presence and content strategy

  • Market alignment; location, demographic, professional and social culture.   

  • Product and Service development

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The Xecology Brand Program aims for a much improved profile, higher quality exposure and increased positive, viability potential attention.

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Sales and Promotion Strategy​

Analysis and evaluation of historic promotion campaigns. This would include;

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  • Choice, relevance and efficacy of marketing medium.

  • Use and standard in copywriting and imagery in promotions

  • Marketing quality, inc: image

  • Marketing communications frequency

  • Competitor analysis

  • Public and community relations

  • Efficacy ratios and ROI

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This internal intelligence is used in conjunction with market intel, brand audit, for a final analysis, evaluation, to formulate marketing strategies to cover the following areas;  

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  • Customer / Prospect relations management

  • Client relations management

  • Conversion Ratios

  • Process mapping and engineering

  • Customer satisfaction

  • Professionalism, imagery and styles

  • Dataset management

  • Viability analysis

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All marketing strategies remain aligned and co-ordinated with one another. 

MARKETING OPERATIONS

Marketing Technology and Systems

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The following sales control systems and related elements ensure a sustained system remains in place, beyond the completion of the Xecology Market Establishment Program.

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  • Sales forecasts

  • A competent sales force 

  • Reseller incentive programs

  • Systems for Sales force management and customer relationship management.

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Our work anticipates the existence of current active systems. We work towards the management of evolution to ensure invisible, non-disruptive, fully co-ordinated, under the surface transitions.  We can work with your current tech teams to develop better aligned systems of the following; 

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  • Efficient consumer response (ECR).

  • Enterprise resource planning (ERP).

  • Inventory management systems.

  • Material Requirement planning (MRP).

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Reporting, measurement and control systems

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ROI, reflected in metrics that we maintain and manage, measuring all aspects of input, maintenance (program implementation) and output (program performance).

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